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Solving the Sunrise Issue: Early Travel Rule Adoption Strategies for Sunrise Issue Crypto

Mar 19 2025

The FATF Travel Rule is reshaping how Virtual Asset Service Providers (VASPs) manage cross-border compliance. A key challenge—known as the sunrise issue—emerges from jurisdictions implementing the rule at different times, resulting in regulatory fragmentation, operational risk, and compliance uncertainty. This article explores how VASPs and financial institutions can overcome the sunrise issue by adopting early compliance strategies, leveraging interoperable technical solutions, applying a risk-based approach, and collaborating across borders. It outlines the status of Travel Rule implementation in major jurisdictions and provides country-specific examples to highlight the global inconsistency in enforcement. With practical strategies and real-world insights, the article positions MarketGuard as a robust compliance partner for VASPs. By enabling secure data sharing, real-time transaction monitoring, and seamless integration, MarketGuard helps crypto businesses meet evolving regulatory requirements and ensure long-term operational integrity.

The Financial Action Task Force (FATF) Travel Rule is a key regulatory measure designed to prevent money laundering and terrorist financing in virtual asset transactions. As virtual asset service providers (VASPs) and crypto asset service providers strive for crypto travel rule compliance, they face a unique challenge known as the sunrise issue. This issue arises when different jurisdictions enforce the Travel Rule at different times, creating compliance gaps and operational risks.

This article explores the sunrise issue in crypto, the compliance challenges it presents, and strategic approaches for VASPs, financial institutions, and regulatory stakeholders to ensure early Travel Rule adoption across cross-border transactions.

Table of Contents

Understanding the Sunrise Issue in Crypto

The sunrise issue refers to discrepancies in the implementation of the Travel Rule across jurisdictions. Some countries have already mandated compliance, while others are still formulating their regulatory frameworks. This leads to gaps in data transfer, where transactions between VASPs in compliant jurisdictions and those in non-compliant regions cannot be processed smoothly. Collecting a customer identification number is essential as part of the compliance process to meet regulatory requirements and ensure secure fund transfers.

For example:

  • A VASPs in the EU, where the Travel Rule is enforced, may struggle to share specific transaction data with a VASPs in a jurisdiction where the rule is not yet implemented.

  • Transactions between a regulated entity and an unregulated entity may not meet the full compliance requirements, leading to operational risks.

Key regulatory concerns include:

  • The lack of uniformity in crypto regulatory frameworks across different jurisdictions.

  • Missing information due to incompatible technical solutions between VASPs.

  • Cross-border transactions that require different compliance measures based on location.

As the crypto ecosystem continues to expand, addressing the sunrise issue is crucial for ensuring seamless virtual asset transfers while complying with local regulations.

Definition and Explanation of the Sunrise Issue

The sunrise issue is a significant challenge for virtual asset service providers (VASPs) striving to comply with the Travel Rule. This issue arises when a VASP in one jurisdiction is required to adhere to the Travel Rule, but its counterparty in another jurisdiction is not yet subject to the same requirements. This discrepancy can create substantial hurdles, as VASPs may find it difficult to transact with foreign counterparts if they cannot contact, request, or know the counterparty and its communication channel. The sunrise issue can thus hinder the smooth processing of virtual asset transactions, leading to compliance gaps and operational risks.

Regulatory Adoption and the Implementation Status of the Travel Rule

Different global regulators are at various stages of Travel Rule adoption. Some of the leading jurisdictions enforcing compliance include:

  • The European Union: The Markets in Crypto Assets (MiCA) regulation integrates Travel Rule requirements for VASPs.

  • The United States: The Bank Secrecy Act (BSA) and Financial Crimes Enforcement Network (FinCEN) mandate transaction monitoring for certain crypto assets.

  • Singapore & Hong Kong: These jurisdictions have enforced travel rule regulations, requiring VASPs to share specific transaction data for customer due diligence.

However, many regions have yet to finalize implementation, making cross-border Travel Rule compliance difficult. This inconsistent implementation status leads to compliance uncertainty and increases operational risk for crypto businesses.

FATF Recommendations and Guidelines

The Financial Action Task Force (FATF) has issued several recommendations and guidelines to assist VASPs in achieving Travel Rule compliance. Notably, Recommendation 16 sets global standards for funds transfers, mandating the identification of both the sender and recipient of each transfer and the provision of necessary accompanying data for their identification. The FATF also provides guidelines on implementing the Travel Rule, including the use of blockchain analytics tools to track transactions and identify potential money laundering and terrorist financing risks. These recommendations are crucial for establishing a uniform compliance framework across jurisdictions.

Challenges of the Sunrise Issue in Crypto Compliance

1. Lack of Standardized Data Transfer Protocols

Without uniform travel rule protocols, VASPs struggle to share specific transaction data. Differences in equivalent official identifiers such as:

  • Customer identification numbers

  • Official personal document numbers

  • Originator’s distributed ledger address

Make it difficult to ensure consistent information accompanying transfers across jurisdictions.

2. Regulatory Uncertainty and Risk Exposure

VASPs that operate in multiple jurisdictions face significant challenges in determining:

  • How to collect data for compliance.

  • What local regulations require for travel rule compliance.

  • How to manage financial intermediaries that operate across different compliance statuses.

3. Technical Limitations and Transaction Monitoring Gaps

Many VASPs lack suitable technical means to meet Travel Rule requirements in cross-border transactions. This leads to missing information, making it harder to:

  • Identify suspicious transactions.

  • Monitor de minimis thresholds (limits below which VASPs may not be required to collect full beneficiary information).

  • Ensure compliance with travel rule regulations across various jurisdictions.

4. Increased Operational Costs for Compliance

For VASPs operating in jurisdictions that have implemented the Travel Rule, compliance costs are rising due to:

  • Investments in technical solutions for data transfers.

  • Hiring compliance officers to navigate Travel Rule compliance.

  • Managing transaction identifiers across different blockchain networks.

These costs create a competitive disadvantage for compliant VASPs compared to those in jurisdictions where Travel Rule implementation is not yet required.

Strategies for Early Travel Rule Adoption and Compliance

To overcome the sunrise issue, VASPs and financial institutions should adopt proactive compliance strategies, including:

1. Implementing Global Travel Rule Solutions

By adopting interoperable travel rule protocols, VASPs can facilitate seamless data exchange between jurisdictions. Key solutions include:

  • Decentralized identity verification to prevent fraud.

  • Cross-border data-sharing agreements for compliance alignment.

  • Transaction monitoring systems that track beneficiary data in real-time.

Selecting the right travel rule solution is crucial for VASPs to ensure compliance with FATF and local regulations.

2. Adopting a Risk-Based Approach

A risk-based approach helps VASPs prioritize compliance efforts based on the transaction risk profile. This includes:

  • Enhanced due diligence for high-risk jurisdictions.

  • Monitoring counterparties with missing information on transactions.

  • Implementing de minimis thresholds where applicable.

3. Strengthening Industry Collaboration

Industry stakeholders, VASPs, and financial institutions must collaborate to:

  • Align with global regulators on standardized Travel Rule implementation.

  • Develop suitable technical means for transaction monitoring and data transfers.

  • Advocate for clearer regulatory guidance on sunrise issue challenges.

4. Leveraging Compliance Technology Solutions

RegTech solutions like MarketGuard can support VASPs in navigating Travel Rule implementation by:

  • Automating compliance processes for cross-border transactions.

  • Providing real-time transaction monitoring to detect suspicious transactions.

  • Enabling secure data sharing while maintaining compliance with local laws.

Cross-Border Transactions and the Travel Rule

Cross-border transactions present a significant challenge for VASPs in adhering to the Travel Rule. The rule requires VASPs to obtain, hold, and transmit specific originator and beneficiary information when transferring virtual assets across borders. However, the lack of interoperability among Travel Rule protocols and the varying regulatory requirements in different jurisdictions complicate compliance efforts. This inconsistency can lead to data transfer gaps and increased operational risks, making it difficult for VASPs to ensure that all necessary information accompanies transfers.

Challenges and Opportunities

The Travel Rule brings both challenges and opportunities for VASPs. On the one hand, it enhances the ability of VASPs to identify and manage money laundering and terrorist financing risks. On the other hand, it introduces significant compliance challenges, especially in cross-border transactions. To navigate these challenges, VASPs can leverage blockchain analytics tools and Travel Rule solutions to streamline compliance processes and mitigate the risk of non-compliance. These tools can help VASPs automate data collection, enhance transaction monitoring, and ensure that all required information is accurately transmitted.

Sunrise Issue in Different Jurisdictions

The sunrise issue is a global challenge affecting VASPs across various jurisdictions. However, the approach to addressing this issue can vary significantly. Some jurisdictions may introduce temporary flexibility for domestic requirements or provide guidance to domestic VASPs on handling situations where counterparties are unlicensed, unregistered, or unable to share Travel Rule data. These measures aim to bridge the compliance gap and facilitate smoother cross-border transactions until a more uniform regulatory framework is established.

Country-Specific Approaches to Rule Compliance

Different countries have adopted varied approaches to implementing the Travel Rule. For instance, Switzerland was the first to implement the Travel Rule in 2019, while the European Union has mandated compliance for all European crypto operators by the end of 2024 through its new fund transfer regulation. In the United States, the Financial Crimes Enforcement Network (FinCEN) has introduced a rule similar to FATF’s Recommendation 16, requiring financial institutions and VASPs to collect and exchange information on a transaction’s originator and beneficiary.

In Singapore, the Travel Rule was implemented in January 2020 with a de minimis threshold of SGD 1,500. Canada followed in June 2021 with a threshold of CAD 1,000. Australia has yet to mandate the Travel Rule, but reforms may soon require compliance for remitters and digital currency exchange providers.

In the Netherlands, the Travel Rule is not yet mandated, but the EU plans to harmonize it across all member states by the end of 2024. South Korea implemented the Travel Rule in March 2022 with a threshold of KRW 1 million or more. Estonia and Liechtenstein have also implemented the Travel Rule, with Estonia having no de minimis threshold and Liechtenstein setting it at CHF 1.

In the United Kingdom, the Travel Rule was implemented in September 2023 with no de minimis threshold. Switzerland implemented it in January 2020, also with no de minimis threshold. These varied approaches highlight the global effort to combat money laundering and terrorist financing while addressing the unique challenges posed by the crypto industry.

Conclusion

The sunrise issue poses a significant challenge to crypto industry compliance, but VASPs can take proactive steps to ensure early Travel Rule adoption. By investing in technical solutions, adopting a risk-based approach, and collaborating with regulatory stakeholders, VASPs can navigate the evolving regulatory landscape more effectively.

As global regulators push for full compliance, the crypto sector must continue developing interoperable compliance solutions to support seamless cross-border transactions. MarketGuard offers cutting-edge compliance tools that help VASPs mitigate risk, streamline transaction monitoring, and ensure long-term compliance success in the face of Travel Rule adoption challenges.

By embracing early adoption strategies, VASPs can minimize regulatory risk, protect their operations, and strengthen trust within the crypto asset ecosystem.

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