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Learn more about how MarketGuard AML compliance software can assist a European VASP and CASP with blockchain transaction monitoring and Travel Rule
As global regulators enforce the FATF Travel Rule to combat money laundering and terrorist financing, Virtual Asset Service Providers (VASPs) must navigate the complex interplay between financial transparency and data privacy. The Travel Rule requires the exchange of sensitive customer information—such as the originator’s and beneficiary’s name and account number—during virtual asset transactions. However, this obligation can conflict with the European Union’s General Data Protection Regulation (GDPR), which prioritizes user privacy, data minimization, and strict conditions for cross-border data transfers. This article analyzes the challenges VASPs face in complying with both frameworks, especially regarding secure data transmission, legal justification for processing personal data, and obligations for record-keeping. It highlights the need for privacy-preserving technologies, secure messaging protocols, and risk-based compliance strategies.
As the cryptocurrency industry continues to expand, so does the regulatory scrutiny surrounding it. One of the most impactful regulations to emerge in recent years is the FATF Travel Rule. While its intent is to prevent money laundering and terrorist financing, its implementation raises complex challenges, particularly with respect to data protection laws such as the General Data Protection Regulation (GDPR) in the European Union. This article explores how virtual asset service providers (VASPs) can navigate the intersection of the Travel Rule and GDPR while ensuring compliance and protecting customer privacy.
The Financial Action Task Force (FATF) introduced the Travel Rule as part of its recommendations for combating money laundering and terrorist financing. Under this rule, virtual asset service providers must share certain customer data during virtual asset transfers.
VASPs must collect and transmit the originator's account number and beneficiary's account number.
The name, address, and customer identification number of both the originator and the beneficiary must be shared.
Transaction details must accompany the transfer and be available to financial institutions involved.
This regulation brings the crypto industry closer to the compliance obligations traditionally followed by banks and financial institutions under the Bank Secrecy Act (BSA) and other frameworks.
The General Data Protection Regulation (GDPR) is designed to protect the personal identifiable information (PII) of individuals within the European Union. GDPR regulates how personal data is collected, stored, processed, and transferred.
Data minimization
Purpose limitation
Data subject rights
Lawful basis for processing
Accountability and transparency
The challenge arises when VASPs operating in the EU must comply with both the FATF Travel Rule and GDPR. The former mandates the collection and sharing of customer data, while the latter restricts the very same practice.
The FATF Travel Rule requires VASPs to transmit personal and transaction data to the recipient's financial institution, next financial institution, or intermediary financial institution. However, under GDPR, transmitting such data across borders without proper safeguards may violate user privacy rights.
This raises several important questions:
Can the data sharing required by the Travel Rule be justified under GDPR's legitimate interest clause?
How should VASPs handle data subject access requests?
What are the security obligations when transmitting data under the Travel Rule?
VASPs must ensure they have a lawful basis under GDPR to process and share customer data. Several potential bases include:
Legal obligation: If national laws require compliance with the FATF Travel Rule, this may suffice.
Legitimate interest: VASPs may argue that data sharing is necessary to prevent money laundering and ensure financial stability.
Consent: This is generally not practical or reliable for compliance purposes.
However, VASPs must also respect data minimization and purpose limitation principles, sharing only the data strictly necessary for Travel Rule compliance.
Many VASPs operate globally, which adds complexity when transferring data to jurisdictions that may not provide an adequate level of data protection as defined by the European Commission.
Standard contractual clauses (SCCs)
Binding corporate rules (BCRs)
Risk-based approach to data sharing and minimization
To mitigate risks, VASPs must also ensure that technical and organizational measures are in place to secure the data during transit.
VASPs are considered obliged entities and must carry out due diligence to identify and verify customers. This includes collecting customer PII, transaction information, and conducting risk assessments to detect suspicious transactions.
Maintain records of virtual asset transactions
Report suspicious activities to the Financial Crimes Enforcement Network (FinCEN) or other competent authorities
Retain data for a minimum period (typically five years)
Record-keeping must be performed in compliance with GDPR, including secure storage, limited access, and eventual deletion.
To ensure compliance, many VASPs are turning to Travel Rule solutions that can:
Encrypt and securely transmit transaction data
Automate customer identity verification
Log and monitor compliance efforts
These tools must support interoperability with other systems and comply with both FATF guidelines and GDPR technical standards.
One notable solution is MarketGuard, a RegTech platform designed for crypto businesses. MarketGuard provides:
Automated Travel Rule compliance
Risk-based monitoring
Cross-border data transfer safeguards
GDPR-friendly encryption and storage
The risk-based approach advocated by FATF and GDPR enables VASPs to prioritize resources based on the risk profile of a transaction. For example, a small VA transfer between two verified users may be considered low-risk, whereas a large cross-border transaction to a high-risk jurisdiction may require enhanced due diligence.
This approach helps minimize false positives, reduce operational risk, and improve the customer experience while ensuring compliance.
Industry stakeholders, including VASPs, regulators, and technical providers, must collaborate to:
Standardize messaging protocols for Travel Rule data
Define minimum requirements for beneficiary information
Promote interoperable solutions that respect privacy by design principles
Regulators also need to clarify how the Travel Rule should be applied under local regulations and in DeFi contexts or when interacting with custodian wallet providers.
The intersection of the FATF Travel Rule and GDPR highlights the delicate balance between ensuring regulatory compliance and protecting customer privacy. VASPs must tread carefully, implementing robust technical solutions, conducting detailed risk assessments, and working with legal experts to ensure full compliance.
Solutions like MarketGuard are leading the way in helping crypto businesses navigate this complex landscape by offering secure, scalable, and privacy-aware Travel Rule compliance platforms. As the virtual asset industry continues to evolve, the ability to manage this intersection will be a key differentiator for trusted and compliant VASPs operating in a global regulatory environment.
For more information about how we can help reach out to us. We're here to help and answer any questions you may have.
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Financial Action Task Force (FATF). (2023). Targeted Update on Implementation of the FATF Standards on Virtual Assets and VASPs. https://www.fatf-gafi.org
Financial Crimes Enforcement Network (FinCEN). (2020). Funds “Travel” Rule (31 CFR 1010.410(f)) – Bank Secrecy Act. https://www.fincen.gov
European Commission. (2023). Markets in Crypto-Assets Regulation (MiCA). https://finance.ec.europa.eu
ComplyAdvantage. (2024). What is the FATF Travel Rule? https://complyadvantage.com/insights/fatf-travel-rule
CipherTrace. (2023). Crypto Travel Rule Compliance Guide for VASPs. https://ciphertrace.com
TRM Labs. (2024). Navigating the Global Regulatory Landscape for Travel Rule Compliance. https://trmlabs.com
MarketGuard. (2025). Travel Rule Compliance for Crypto Businesses: Global Challenges and Solutions. https://marketguard.io/blog
United Nations Office on Drugs and Crime (UNODC). (2022). Virtual Assets and Anti-Money Laundering Guidelines. https://www.unodc.org